Get the look: Color stories in merchandising
Whether your store is a neutral haven or chock full of bold colors, using color within your merchandising is a great way to showcase your products. Check out our top 3 tips on how to use color below!
Using the color wheel as a starting point is a great way to add harmonious color to your merchandising.
Complementary Scheme: Pick colors that are opposite each other on the color wheel (like blue and orange). This is great for making colors really pop out.
Triad Scheme: Choose colors that are equal distances apart on the color wheel (like purple, orange, and green). Use one color as your base, and the other two colors as accents.
Analogous Scheme: These are colors that are next to each other on the color wheel (think blue, green, light green). Analogous colors are naturally harmonious. Use one color as your dominant color, the second as a supporting color, and the third as an accent. Adding neutrals such as black and white is great in this scheme as well.
Be a storyteller
Use colors as a way to tell a story in your store. Choose colors that fit together for a season - for example, jewel tones are great in Autumn, or in the chilly months, try blues, silvers and golds for a wintery mix. If neutrals are more your style, try picking neutrals and muted tones that tell the story of nature or place eco-friendly pieces together.
Understand your space
Before you go and start buying a bunch of paint for your walls, look at your space and see where color could be added. You may want to group products together by color rather than paint a wall to keep your overall store aesthetic. If you have a lot of white products, try placing them together on a colored wall to make them really pop - or place bright neutrals like white and black with solid colors to make your store stand out. But always remember what YOU want your store to look like, and merchandise around your vision.